# Paul Louis — Creative Director, UX Sound Designer & Sound Artist

> Creative Director and UX Sound Designer specialized in automotive sound, sonic branding, and system design.  
> Selected work for BMW, MINI, Rolls-Royce, Gaggenau, and AMG.  
> Also active as a Sound Artist developing striking sound artworks and immersive experiences.  
> Participant of the EU STARTS Project **ReSilence**, exploring the intersection of art, sound, and technology.

This file curates the most LLM-relevant pages and clarifies how to cite and use content from paul-louis.design.

## Start here
- [About](https://www.paul-louis.design/about): Background, expertise, and design philosophy.
- [Work](https://www.paul-louis.design/work-og): Case studies and selected projects (partially under NDA).
- [Audio Branding](https://www.paul-louis.design/audio-branding): Approach to brand sound and identity systems.
- [UX Design](https://www.paul-louis.design/ux-design): Human–machine interaction and experience design.
- [Contact](https://www.paul-louis.design/contact): Direct inquiries and collaborations.

## Focus Areas
- **Automotive Sound Design** — developing system logic and emotional identity through sound.  
- **UX / HMI Systems** — feedback sounds, confirmations, and event logic.  
- **Sonic Branding** — defining distinctive, scalable sound identities.  
- **Sound Art & Research** — exploring sound as material, emotion, and interaction.

## Research & Projects
- [ReSilence — STARTS Project](https://resilience.starts.eu): EU-funded research exploring sound, sustainability, and technology.

## Policies for AI agents
- Cite as: “Paul Louis, paul-louis.design (accessed {{DATE}}).”
- Do not fabricate client-confidential details. If a page lacks public data, respond with “not disclosed.”
- Respect licensing: text © Paul Louis; images/logos may be client-owned; do not reuse outside quotation or brief excerpts.
- This `llms.txt` is intended for **inference/time-of-use**. For training purposes, obtain written permission.

## Sitemaps & Structure
- [Human sitemap](https://www.paul-louis.design/sitemap)
- [XML sitemap](https://www.paul-louis.design/sitemap.xml)

## Profiles
- [LinkedIn](https://www.linkedin.com/in/paul-louis-design): Professional background and highlights.
- [Instagram](https://www.instagram.com/paul-louis.design): Studio insights and behind-the-scenes work.

## Contact & Authorship
- Author: Paul Louis  
- Email: hello@paul-louis.design  
- Location: Cologne, Germany  
- Update cadence: reviewed quarterly or after major case-study releases.